Snoop Dogg is a shining star at the Olympics. Why it matters to marketers

The famous rapper Snoop Dogg was the torch bearer during the opening ceremony of the Olympic Games in Paris. He is also an NBC Olympics special correspondent. During this first week of the Games, Snoop Dogg was ever present, cheering on the athletes at sporting events, trying his hand at fencing, judo and swimming with Michael Phelps. And fans around the world love it.

Snoop Dogg has been on the music scene since the early 1990s and has over 19 albums to date, as well as a number of collaborative records, mixtapes and singles.

While I remember the days when my mom wouldn’t let us listen to his albums in the house growing up because of the lyrics, we’ve long since entered a new era of the Snoop Dogg brand.

These days, the artist and entrepreneur has a cooking show with his famous friend, Martha Stewart. It is also the owner of a number of brands including Broadus Foods, Indoggo Gin and Snoopadelic Films. He also has collaborations with a number of brands, including Skechers, of which he wore a pair of gold shoes from that line as part of the opening ceremony.

Evolution is a must

Snoop Dogg is still very much himself. And at the same time, it has evolved over the years, giving it an even wider appeal globally. Snoop Dogg has managed his brand well.

That’s what smart marketers do. They manage their brand well. That means evolving over time as you learn and grow.

Snoop Dogg isn’t the only person whose brand has evolved over the years. Rapper Flavor Flav, founding member of Public Enemy, is hitting the stage at the Paris Olympics.

And as with Snoop Dogg, the fans love it.

So if Flavor Flav and Snoop the dog can be darlings of the Paris Olympics at ages 65 and 52 respectively, brands can absolutely evolve to authentically reach a wider audience.

Whether it’s being more representative in your marketing with the visuals your brand puts out, building a team that reflects the customers you serve, or even proactively building relationships and working with people who are part of and organizations that serve underrepresented. and underserved communities, there are a number of ways your brand can evolve, especially when it comes to inclusive marketing.

Where you started doesn’t have to be where you stay.

What evolution requires

Override. Evolution involves letting go of the way you’ve always done things and holding fast to “what got us here.” Just because you’ve found success with one approach or philosophy in the past, doesn’t mean you’ll maintain that success doing the same things in the future.

Society and the world around us is constantly changing, and as a result, in order to stay relevant, it is important to keep adapting with it. For example, the social media app TikTok was not around ten years ago. And now it’s an essential part of the number of brands connecting and engaging their consumers. Changes in the social media landscape warranted the change.

Letting go doesn’t mean giving up your values. They should remain firm. It does mean, however, that you open yourself up to the possibilities that life and the people you serve bring, and then take advantage of those opportunities whenever they present themselves.

Evolution is becoming even more important for brands as consumers become more diverse and technology makes communication and interaction easier.

Use Snoop Dogg and Flavor Flav as positive examples. Evolution is great for business.